A SPARKLING wine range has been reinvigorated with a bottle redesign.

Weymouth visual communication agency Supreme-DBA says its work on Lyme Bay’s English Sparkling Wine range directly resulted in sales doubling, as well as helping to secure retail contracts.

Supreme-DBA was invited to take on the challenge by Liam Idzikowski, head winemaker at Axminster winery Lyme Bay.

Justin Barrow, art director at Supreme-DBA, said: “We took on the challenge and went above and beyond – resulting in an entire redesign of the bottles that reconnects the brand, and its audience, with the richness and authenticity of an extraordinary product.

“We successfully invigorated one of England’s most revered sparkling wine producers and the company have experienced immediate results from the redesign. After the much anticipated release of their Classic Cuvée, Blanc De Noirs, Rosé and Reserve, they are now able to enforce their rightfully dominant presence with a unique and distinctive set of labels that are beautifully considered and produced – epitomising the English sparkling wine within.”

Working designs for the new bottles included exploration of fine printing details and typographical history, using very rare vintage wood cut typefaces and hand-drawn flourishes and bars.

Justin said the new design epitomised the core brand identity of the winery.

He said: “Every element echoes the passion, knowledge and care that goes into the making of the wine; from the tactile quality of the paper through to the intricate foils, careful pillow embossing and hand-drawn details.

“The packaging now visually represents the company as an icon and an ornament - the quality of the product now mirrored in its presentation and appearance, allowing itself to be dramatically distinctive from its competitors.”

Liam said the time working with Supreme–DBA has been invaluable.

He said: “They not only revolutionised the look of our sparkling wine, but also opened our eyes to the potential of the product, and our brand as a whole. We had high expectations and they went above and beyond. We have seen immediate and overwhelmingly positive outcomes as a result of working together.”