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Dorchester gets new guidelines on street advertising boards
10:02am Thursday 29th August 2013 in News
NEW guidelines are being introduced to stop A-board adverts clogging up town centre pavements.
Many businesses use A-boards to attract customers into their premises.
But council officers claim when a number are used they can hinder or impede pedestrians including wheelchair users, the partially sighted and as well as those with pushchairs.
Dorset County Council has produced a policy to manage the way A-boards are used and make sure that both walkers and traders concerns are considered.
A leaflet called 'A guide to A-board enforcement policy' is currently being distributed in Dorchester town centre and will be rolled out across Dorset.
It explains how businesses can use these signs without creating an obstruction.
Hilary Cox, the county council's cabinet member for environment, said: "We recognise that these signs are a low cost way of promoting businesses but we have to balance traders' needs with those of the public using the pavements.
"We want to support local businesses and to encourage the local economy but we have had to draw the line somewhere and so we are limiting the use to one A-board per business.
“It shouldn't be attached to any highway structures, or hamper access for pedestrians and emergency vehicles."
The county council will advise businesses on how the policy can work for them and how signs can be adapted to comply with this policy.
As a last resort signboards could be removed.
The policy also reminds businesses that they need public liability insurance that covers them if their A-board is found to be the cause of an accident.
More information about this policy can be found online at dorsetforyou.com/highway-signs
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