When news happens get involved. Send your pictures, views and video to us by text and email
West Dorset visitor numbers soar due to weather and Broadchurch effect
WEST DORSET has enjoyed a share of a predicted £67million tourism income boost in Dorset during the August bank holiday week.
The season’s success might have started with the Broadchurch effect but traders, especially in West Bay, say the bonanza is because of the balmy weather.
Bank holiday saw visitor numbers soar with the temperature – estimates provided by the South West Research Company put the figures at more than a million visitors to the county.
And they spent £67,690,397 during the peak summer week.
Day trips alone netted the county more than £17million.
Businesses say it makes up in part for the dismal summer last year.
Coun Robert Gould, leader of West Dorset District Council, said: “It has been a wonderful summer for the tourism industry in West Dorset and we are really pleased to see the positive tourism figures for the area.
“We have had glorious weather for the most part which certainly helps, and the success of ITV’s Broadchurch has also had a dramatic impact on the number of visitors, especially to West Bay and Bridport.
“The district council manages the Visit Dorset tourism partnership alongside Weymouth & Portland Borough Council and the team has used the success of the drama to carry out a range of marketing campaigns. We’ve also worked hard alongside VisitEngland to make the most of a multi-million pound national marketing campaign to encourage British holidaymakers to holiday at home.
“Tourism is an extremely important industry for the area and we will continue to look at ways to proactively promote our breathtaking region.”
Comments are closed on this article.