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Dorset campaign is launched to alert parents to alcohol dangers
12:56pm Tuesday 10th September 2013 in News
A NEW campaign is alerting parents to the dangers of drinking alcohol while looking after young children.
While rare in Dorset, there have been cases of children coming to harm while being under the care of adults who have had too much to drink.
Now, the Dorset Safeguarding Children Board, NHS Dorset Clinical Commissioning Group (CCG) and Public Health Dorset are joining forces to highlight the dangers to parents.
Wendy Thorogood, designated nurse consultant for children with NHS Dorset CCG, said: “The message seems to have got to the majority of people that drinking while in charge of a car is not acceptable.
“Your child is more precious than your car but yet people still drink while they are in charge of young ones.
“If you are under the influence of alcohol you may find it more difficult to react to a situation where your child or a child in your care is in danger.
“This could be from a variety of everyday hazards such as hot surfaces and sharp objects or the alcohol itself which can be poisonous for the very young.
She added: “We are not asking people to stop drinking alcohol once they have children, just be mindful that children are in increased danger when not cared for properly.”
As part of the campaign, posters will be displayed at selected sites in Weymouth, Poole and Bournemouth with radio advertising running alongside.
An advertisement will also run in Primary Times magazine – 50,000 copies of which will be distributed to parents through primary schools across Dorset.
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