DORSET’S wildlife will benefit from the setting up of an online shop.

Dorset Wildlife Trust says 100 per cent of the profits made from the online venture will go back into conservation work, to help wildlife and wild places in Dorset.

The shop will sell things like wildlife-themed jewellery, soft toys, books and exclusive Rachel Bright prints. There are also gift cards, bird food and a fun kids’ educational range, including Jurassic ptero-dactyl kites and bird watching starter kits. DWT have teamed-up with people and organisations that support wildlife.

Local artist, Rachel Bright, creator of the multi-million selling brand, ‘The Bright Side’ has offered some of her handcrafted, open edition copper plate etchings.

DWT is also working with The Really Wild Bird Food Company to sell its bird food. The firm will also donate some of their profits to DWT.

Products available in the shop complement DWT’s first ever retail catalogue, which is now available in all its visitor centres across Dorset and has been distributed to the 26,000 members of the Trust. DWT’s director of fundraising and marketing, Alastair Cook said: “During the recession many of our traditional funding sources diminished or disappeared altogether, so we hope this new retail venture, which includes a new online shop, will prove to be a long-term fundraising success for Dorset Wildlife Trust. “We have carefully chosen products that are interesting, attractive and which are not widely available elsewhere, so we hope people enjoy shopping for wildlife.”

Visit dorsetwildlife