BUSINESSES in south and west Dorset are being urged to become more switched on to realise their digital potential.

The Dorset Growth Hub has launched a Digital Growth campaign to help companies embrace the power of technology to boost their competitiveness in the local, national and global marketplaces.

It is holding a Digital Growth event in Weymouth on Tuesday, March 3 at the Pavilion from 9am to 1pm as well as drop-in sessions around the county.

They include dates in Dorchester at the Dorford Centre on Thursday, February 5 and Bridport’s town hall on Friday, February 27, from 9.30am to 12.30pm.

Digital health checks and grant vouchers will also be available in the free programme of events and activities.

It is being delivered in partnership with the Dorset Growth Hub and the Dorset Chamber of Commerce and Industry.

Tony Latham, who is a Dorset Growth Hub advisor, said: “The digital world moves at a rapid pace.

“With thousands of potential customers online every day, it has never been more important for businesses to make sure they are up to speed.

“Digital Growth will offer valuable insights into how digital technologies are shaping the business world today and how they can be harnessed to help businesses become more competitive in a fast-changing marketplace.”

An interactive conference will also be held in partnership with Dorset Superfast Business this Thursday.

Keynote speakers will be Intergage managing director Paul Tansey and Key Multimedia managing director David Lakins.

Mr Tansey will explore best practice for developing an integrated marketing strategy and David will bring delegates up to date on the latest digital marketing tools.

There will be topic-based discussion forums as well as insights into such key com-ponents of web marketing.

A series of drop-in days are also being held with the chance to have a digital health check, and apply for grant vouchers for improvements to IT systems or digital marketing activities.

The digital health check includes a complete review of IT systems.

Businesses are able to turn up to the drop-in sessions or book a half-hour time slot if they prefer.

The drop-in sessions are being held in Swanage, Dorchester, Bridport, Blandford, Shaftesbury and Christchurch over the next few weeks. All are 9.30am to 12.30pm except for Christchurch, which is 1pm to 4pm.

Mr Latham added: “Whether you are taking your first steps online or are more advanced, these events will arm you with the knowledge and ideas to help drive your business forward.”

For more details on the events or to book a place, visit dorsetgrowthhub.co.uk/growing-your-business or call Tony Latham on 08454 586480.