A WATER COMPANY is seeking community-led beach clean initiatives to apply for funding worth £1,000 as it attempts to keep our coast tidy.

The Powerful Water Company (PWC) has pledged its backing to the 2 Minute Beach Clean, which was launched last year by campaigner Martin Dorey.

The campaign attempt to encourage members of coastal communities to spend two minutes a day litter picking on nearby beaches.

The project urges the cleaners to then post pictures and selfies of them cleaning on the beach on social media using the hashtag #2minutebeachclean in the hope it will encourage other social media users to take to the beaches themselves.

Now, as well as backing the beach clean campaign, PWC has launched another initiative called #POWTOTHEPEOPLE, in which it donates £1,000 to groups who are striving to make a difference to their communities.

The firm is looking for groups that either clean the beaches, or host watersports or outside adventure activities to apply for funding.

Ed Woolner, founder of PWC, said: “We are thrilled to be able to support The 2 Minute Beach Clean.

“As an avid surfer myself, I spend a considerable amount of time on beaches across the world and so I understand the need for urgent action in regards to marine litter.

“Despite initial concerns due to the nature of our business, we have worked closely with Martin over the past few months and this has in turn inspired a redesign of POW packaging. It has been a fantastic journey so far and we plan to continue working with Martin and the team in 2016.”

The two minute beach clean was developed by Martin Dorey and he urged members of seaside communities to apply.

One of his mian objectives is to try and change the way people think about litter, and how it is discarded

He said: “It was a challenge to understand how we could work with POW at first however we felt that if we could help instil a positive change in the bottle design and their customer’s attitudes towards recycling and being responsible then we could help stop the problem.

“If 100 per cent of people recycled their single use plastic bottles we’d have less to pick up off the beach.

“It couldn’t be simpler.”

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