ONE of Dorchester’s oldest and most established retailers has opened the doors to its new Brewery Square store.

In October, it was announced that Woods Furniture had taken up the lease at Brewery Square’s largest retail unit which is 4,000 sq ft.

The unit has been transformed to reflect its locally-renowned brand identity, offering a comfortable and contemporary shopping experience.

With the festive season now upon us, the store launched with a special Christmas theme, showcasing a display with festive accessories and decorations along with a Christmas tree as its centrepiece.

Managing director of Woods Furniture, Hamish McGhee said the initial launch of the store had exceeded all expectations.

He said: “We put a lot of thought into the layout and the design of the store. We wanted to make it exciting to come into the showroom. And we wanted to make it easier for customers to visualise a room and how different designs, colour schemes and accessories can work together.”

Taking about the stores popular items Mr McGhee said the Christmas accessories have “flown out” but overall the store has done exceedingly well since opening and had surpassed all expectations.

Mr McGhee explained how there was a dramatic difference between the new store in Brewery Square and the store on High East Street. He said: “The layout and feel is completely different. And the feel of the buildings make it completely different too and customers can have a different shopping experience.

“And the staff from the two stores will be able to work in both stores and will know what is available in both stores. We are also going to buy a car so we can take customers from one store to the other, which will be especially handy for people who don’t know the area. It’s a way of taking away the barriers.”

The store is also raffling off a giant robin in aid of Julia’s House and Mosaic so customers can pop into the store to grab their tickets.

Woods Furniture, winner of this year’s Best Overall Retailer in the Dorset Echo Industry Awards, has had a presence on Dorchester’s high street since 1875. Opening this new home-accessories store in Brewery Square is an exciting new venture for the company. The store will offer a wide and eclectic selection of gorgeous, unusual ‘lifestyle’ accessories and furniture.

For more information visit woods-furniture.co.uk