Tourism website Visit Dorset relaunches with a new look

Visit Dorset is run by a partnership of local authorities in the county with support from more than 600 tourism businesses.

The site, visit-dorset.com receives two million visits per year and aims to provide support for tourism businesses whilst providing visitors with everything they need to plan and book their holiday.

Nick Thornley, speaking on behalf of the Visit Dorset Tourism Partnership, said: “We’re pleased to launch our re-developed visit-dorset.com website, helping local Dorset tourism businesses to stay at the forefront of new technology. Through events like this and our continued work with external specialists our aim is to invest in the future of the Dorset tourism economy to support local tourism businesses to grow.”

To celebrate the re-launch of visit-dorset.com, an event for local tourism businesses is being hosted at Athelhampton House with a series of industry speakers taking part in an ‘on the sofa’ debate on the impact digital innovation and marketing can have on a tourism business in Dorset. A cream tea reception will be provided by Athelhampton House and Dorset Tea.

The launch event will be invite only.

Nigel Barker, international trade digital marketing adviser for Department of International Trade in the South West and facilitator for the event, said “Dorset is in a really strong position right now. Holidays in the UK are very attractive due to exchange rates and the county has so much to offer holiday makers.

“The digital arena has revolutionised the way that consumers make holiday decisions and we have seen a significant move towards ‘self-researched’ travel.

“Small and micro businesses are really well placed to take advantage of technologies that can increase ‘in county’ visitor spend and also open up remarketing possibilities to tourists.”

The Visit Dorset Tourism Partnership works closely with VisitEngland, to market Dorset as a leading tourism destination. For further information go to visit-dorset.com