THE Jurassic Coast will get a boost thanks to a sweet treat.

Purbeck Ice Cream has released a new range of desserts in partnership with the Jurassic Coast Trust.

The firm says 5p from every tub sold will go to the trust to help conserve, protect and educate people about the Jurassic Coast World Heritage Site, a 95-mile stretch of coastline from East Devon to Dorset.

The Jurassic Range was launched at the Etches Collection in Kimmeridge, a museum housing many fossils collected from the local area which are up to 150 million years old.

The concept of Jurassic-themed ice cream was conceived 10 years ago, but only came to fruition when the firm was approached by the Jurassic Coast Trust. The range includes The Dig-a-saurus, which combines vanilla Madagascan ice cream with a chocolate dinosaur which has to be dug out, Purbeck Rocks incorporates honeycomb pieces and chocolate footprint fossil shapes, and Ammonite Bites which includes ‘chocolate fossil ammonites and trilobites’.