Families can sign up to a new programme which supports Dorset's wonderful World Heritage coast.

The Jurassic Coast Trust, which works to promote and protect the 95-mile long World Heritage Site in Dorset and east Devon, is launching a brand new membership programme.

Those who sign up can access a tremendous range of benefits whilst helping to protect the Jurassic Coast for all to enjoy.

The team will be at Brewery Square, Dorchester tomorrow along with local artist Darrell Wakelam who will be running free art activities, inspired by the new Jurassic World film.

People who sign up to become Jurassic Coast Trust members will receive 40 per cent off entry at Weymouth Sea Life and Jurassic Skyline, with more benefits at top coastal locations to be unveiled in the coming weeks.

Sea Life general manager Tamsin Mutton-McKnight said: "At Sea Life Weymouth we are privileged to be located just a stone’s throw from the Jurassic Coast. Our staff and our customers love this area, and we are delighted to support the Jurassic Coast Trust’s membership programme, which will help to look after our World Heritage coastline, now and into the future.”

Members will also receive regular newsletters in the post with top tips, hidden gems and inspirational stories, plus a membership card, car sticker and other goodies, as well as invites to exclusive members’ events throughout the year.

Membership is priced at £4 per month, and all money raised goes towards looking after the World Heritage Site, and inspiring people with its incredible stories of rocks, fossils and iconic landscapes.

The Jurassic Coast Trust team and Darrell Wakelam will be in the area outside Odeon Cinema on Saturday between 1pm and 4pm.

Find out more about the new membership programme at jurassiccoast.org/love-your-coast

* The Jurassic Coast is England’s only natural World Heritage Site, comprising 95 miles of the south coast between Orcombe Point in Exmouth and Studland Bay. It takes in 185 million years of the Earth’s history, offering a globally unique “Walk Through Time”. It was designated a World Heritage Site in 2001 for its Outstanding Universal Value, as demonstrated by its rocks, fossils and landforms.