End of the Sureline for Portland

First published in News

THE familiar blue buses of Sureline will soon disappear from Portland’s streets after the island-based firm was bought out.

Sureline owner David Beaman said the decision to sell the company to South West Coaches of Yeovil was made to safeguard its future.

Mr Beaman blamed the move on growing government regulations for small bus firms and increasing difficulties in generating profits.

Staff gathered recently at Sureline’s headquarters in Tradecroft Industrial Estate, Portland to meet South West Coach’s managing director Alan Graham and commercial director Steve Caine.

Mr Graham told Sureline’s 30-strong team that he welcomed taking on the firm’s operations and described Portland as having ‘significant development potential’ particularly in light of the forthcoming 2012 Olympic Games.

Staff were also told that that South West Coaches has also purchased more low-floor buses as a sign of their commitment and that all Sureline services will continue to operate unaffected.

Mr Caine also announced at the meeting that South West Coaches is ‘actively investigating’ the possibility of adding new services.

Following the staff meeting, Mr Beaman explained the decision behind selling the company.

He said: “The legislative scene that regulates the operation of local bus services was making it increasingly difficult for a small company such as Sureline to operate efficiently and generate the funds necessary to invest in the bus fleet.

“Against this backdrop, Sureline’s future is now to be part of a bigger group that had the resources to further develop the services currently operated and invest in the bus fleet.”

Mr Beaman also thanked Dorset County Council for allowing all current contracts with Sureline to be transferred to the new operator.

Sureline began operating buses in August 2002 based at Southwell Business Park.

In 2006, Sureline’s operation was moved to the Tradecroft Industrial Estate, Portland.

The company currently employs 30 staff and operates a fleet of 15 buses.

Comments (6)

Please log in to enable comment sorting

10:52am Wed 7 Oct 09

knivelhead51 says...

wooooo hoooooooo great news theres to many buse's on the roads now any way
wooooo hoooooooo great news theres to many buse's on the roads now any way knivelhead51
  • Score: 0

11:20am Wed 7 Oct 09

Blobfish says...

I beg to differ. There's too many cars on the road and not enough people on public transport.

Looking at the hold ups on the Beach Rd recently, and the tailbacks every weekday along Lanehouse, I can't help noticing the number of half empty buses and cars with no passengers. Not every journey warrants the use of a car, surely.

Of course, the obvious knee-jerk reaction to that would be "The buses never run on time". Lighter traffic would help (as would letting them back into the traffic flow after they stop at a bus stop) and more income to the bus firms would allow them to put finances towards improving the services.
I beg to differ. There's too many cars on the road and not enough people on public transport. Looking at the hold ups on the Beach Rd recently, and the tailbacks every weekday along Lanehouse, I can't help noticing the number of half empty buses and cars with no passengers. Not every journey warrants the use of a car, surely. Of course, the obvious knee-jerk reaction to that would be "The buses never run on time". Lighter traffic would help (as would letting them back into the traffic flow after they stop at a bus stop) and more income to the bus firms would allow them to put finances towards improving the services. Blobfish
  • Score: 0

3:51pm Wed 7 Oct 09

macsimus says...

Knivelhead51, Where does it say there will be less busses?

"Staff were also told that that South West Coaches has also purchased more low-floor buses as a sign of their commitment and that all Sureline services will continue to operate unaffected.

Mr Caine also announced at the meeting that South West Coaches is ‘actively investigating’ the possibility of adding new services. "

Maybe you should read the story before commenting.
Knivelhead51, Where does it say there will be less busses? "Staff were also told that that South West Coaches has also purchased more low-floor buses as a sign of their commitment and that all Sureline services will continue to operate unaffected. Mr Caine also announced at the meeting that South West Coaches is ‘actively investigating’ the possibility of adding new services. " Maybe you should read the story before commenting. macsimus
  • Score: 0

8:38pm Wed 7 Oct 09

Dorset Boy says...

Will South West coaches look as if they belong on the road or will they look like SureLine that belong in a scrap yard
Will South West coaches look as if they belong on the road or will they look like SureLine that belong in a scrap yard Dorset Boy
  • Score: 0

9:12pm Wed 7 Oct 09

acop40 says...

Most of those wrecks actually came from the scrap yard!
Isnt it a shame that south west coaches couldn't bring some proper drivers as well, instead of the halfwit numpties sureline seem to have found.
Love public transport or loathe it this has got to be a good day for weymouth and portland, so goodbye and good ridance to sureline.
Most of those wrecks actually came from the scrap yard! Isnt it a shame that south west coaches couldn't bring some proper drivers as well, instead of the halfwit numpties sureline seem to have found. Love public transport or loathe it this has got to be a good day for weymouth and portland, so goodbye and good ridance to sureline. acop40
  • Score: 1

12:48pm Fri 9 Oct 09

Bilious says...

acop40 wrote:
Most of those wrecks actually came from the scrap yard! Isnt it a shame that south west coaches couldn't bring some proper drivers as well, instead of the halfwit numpties sureline seem to have found. Love public transport or loathe it this has got to be a good day for weymouth and portland, so goodbye and good ridance to sureline.
Yes "Sureline" buses are old but they have to meet VOSA standards and are inspected every few weeks. I doubt if regulations have changed since I was a driver for Southern National many moons ago.I personally am very glad that most of the 30 jobs Mr Beaman created on Portland are going to stay.As for the drivers I use Sureline nearly every day and I find them most helpfull.
[quote][p][bold]acop40[/bold] wrote: Most of those wrecks actually came from the scrap yard! Isnt it a shame that south west coaches couldn't bring some proper drivers as well, instead of the halfwit numpties sureline seem to have found. Love public transport or loathe it this has got to be a good day for weymouth and portland, so goodbye and good ridance to sureline.[/p][/quote]Yes "Sureline" buses are old but they have to meet VOSA standards and are inspected every few weeks. I doubt if regulations have changed since I was a driver for Southern National many moons ago.I personally am very glad that most of the 30 jobs Mr Beaman created on Portland are going to stay.As for the drivers I use Sureline nearly every day and I find them most helpfull. Bilious
  • Score: 0

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree