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It's well done Wellworths - the first birthday


BIRTHDAY girl Claire Robertson is celebrating a year in charge of a retail phenomenon with news that a second Wellworths is on the cards.

As the staggeringly successful Wellworths today marks a year of defying the economic downturn on the high street, manager Claire has revealed that she is looking at replicating the store’s achievements.

“We are seriously looking at doing another store this year,” she said.

“We’ve been talking with some people about looking for properties but that’s as far as we’ve got.”

The location of a second Wellworths hasn’t been decided yet, Claire said.

“I’m thinking it will probably be in Dorset though,” she added.

A birthday party will be held in store today to thank customers for their support.

The first birthday will be rounded off with a special celebration for staff and suppliers tonight, without whom Wellworths would never have happened, Claire said.

This time last year, throngs of people came to watch Radio 2 DJ Chris Evans cut the ribbon to Wellworths.

With the help of an anonymous financial backer, former Woolworths manager Claire took a gamble on transforming the county town’s defunct Woolworths store.

She said that it has been far from a one-woman show.

“I think a lot of the articles in national newspapers about it have mentioned me, but it is all down to my staff,” said Claire.

“Without them I wouldn’t be here. It’s a bit like a family.”

And their loyalty to Claire and Wellworths is apparent – of the shop’s current 23 staff members, 20 of them are original Woolworths staff members.

Nothing could have prepared Claire for the way the shop captured the nation’s imagination, she said. It was the subject of a BBC1 primetime documentary last year and appeared on overseas news broadcasts.

“I’ve had national newspapers ringing me up asking me to give advice to Lily Allen about opening up a shop.

“The year has gone by so fast. It will be nice to have a bit of a knees-up.”

Comments(4)

ballstoit says...
2:09pm Thu 11 Mar 10

Bring back the sheep and sheepdog!

Congratulations.

Curbie Firetank says...
5:00pm Thu 11 Mar 10

Yes, bring them back Claire! They were the anchor of a truely inspired campaign from BBH which clearly worked wonders for the (original) brand. My agency at the time pitched for the account using two corduroy characters named Pig & Migs... quite glad we didn't win.

I REALLY REALLY REALLY REALLY DON'T LIKE THE NEW ECHO WEBSITE says...
8:17pm Thu 11 Mar 10

"staggeringly successful"
.
Really? Staggeringly? Isn't that a touch excessive?
.
I was told that the donut from Portland with the blonde messy hair (that was fascinated by picture frames) is working at TK Maxx in Weymouth- how the heck did he get another job after the Wellworths documentary showed him turning up late and watching You Tube whilst the store went into meltdown as the barcode system wasn't working...?

CoogarUK.com says...
9:41pm Thu 11 Mar 10

Happy Birthday! Even though you're not a 'retail phenomenon' nor have you 'transformed' the store, merely continued (some might say copied)what was there before. Congratulations also for finally admitting "the help of an anonymous financial backer" which has taken a year. Better late than never. Finally, permit me one request: Please don't inflict Lily Allen upon the retail world!


Wellworths manager Claire Robertson celebrates her first year of trading in Dorchester Wellworths manager Claire Robertson celebrates her first year of trading in Dorchester

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