IT’S what the whole world’s been talking about this week: Kim Kardashian on the front cover of Paper magazine.

In an attempt to ‘break’ the internet, the reality TV show star bared all – and if her infamous bottom didn’t ‘break’ the internet, it certainly came close.

Like millions of others, I couldn’t get away from Kim’s assets even if I tried, with every other story on Twitter or Facebook featuring Kim balancing a champagne glass on her bum (a picture which she claimed wasn’t photoshopped – her bottom was actually used as a shelf).

Thousands of comment articles, memes and inevitable Internet abuse came as a result of these photographs. People spoke of Kim as a bad role model, with her provocative poses being ‘not suitable’ for a mother.

Despite the images, taken by the famous photographer Jean-Paul Goude, arguably of artistic merit, the same old backlash was directed mainly from the upper class of the fashion world.

They argued, in similar fashion to when Vogue featured Kim and her husband Kanye West on the front cover of the magazine, that reality stars should not be part of the high fashion industry. They should stick to their tacky shows and crude techniques to fame (remember, Kim became famous because of a sex tape) and not dabble in the upper echelons of fashion – they don’t belong there.

Now, whether you like Kim’s pictures or not, I think you can agree that this snobbery does not seem to faze her in the slightest.

And why should it? Within minutes of the pictures being posted online the internet melted into an abyss of memes, videos and pictures all centred on Kim’s infamous bottom.

The picture in discussion is racking up hundreds of thousands of likes on her Instagram, and is heading to break the record for the largest amount of likes on one picture – that title currently going to another of the ‘Kardashian’ brand, Kim and Kanye’s wedding photograph.

This is a woman who has sculpted and honed her brand so much so that she has become a household name.

So, the fashion snobs of this world can roll their eyes at her ‘outrageous’ actions, but the rest of us can only admire her skill as a businesswoman. “And they say I don’t have talent,” she tweeted “…try balancing a champagne glass on your a**”. Well quite Kim. Quite.