BY JACK WELCH

THE summer is in full swing and Weymouth town centre is once more becoming a hive of activity.

These exciting months are a crucial period for the significant tourism industry in the area, which has a strong presence on the town’s most popular image of the terrace of townhouses on the seafront.

However, once the autumn begins to set in and the British weather takes a turn for the worse, it often feels hard to justify that there is any, if at all, energy in the town centre and its other main attractions.

As it has been reported by the Echo recently that many residents in the community have felt little has changed in tackling rates of deprivation in the area and for businesses to stay afloat regardless of the season in the year.

As with any town, there will always be new challenges to confront.

The difficulty which this borough faces is perhaps harder than most; a report compiled by Dorset County Council back in 2013 found that only 52 per cent were employed full time in the area, at around 9,200, and fell within the top third of most deprived districts in the UK.

While the town now has investment for long term projects such as the Town Masterplan and Jurassica, much more will have to be done to ensure community morale is improved and for the working age population to feel there is sustainable employment.

The focus for a better reputation must now for the community to prosper continually as much holidaymakers gain in the summer.