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Get behind Team Dorset
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| LOGO LAUNCH: Howard Legg, Simon Reyes, John Tweed, Fiachra O'Mathuna and Paul Kinvig sign the Team Dorset pledge |
DORSET is being encouraged to get behind the 2012 Olympic Games with the launch
of a Team Dorset logo.
The Team Dorset brand is designed to inspire all sectors of the community to
join together to help create a lasting legacy.
Representatives from businesses, schools, councils, public services and voluntary
groups were at the Weymouth and Portland National Sailing Academy for
the official launch of the logo.
The date of the launch marked exactly five years to go until the opening ceremony
of the games.
Guests were introduced to the thinking behind the brand by Dorset Echo managing
director Paul Kinvig, who is chairman of the communications group for the Dorset
2012 Working Group.
He described how the aim of Team Dorset was to create a declaration of support
and commitment to partnership to maximise potential.
Mr Kinvig also outlined the '12 for 2012', a list of key priorities for the
legacy of the games including increased participation in sport and improved
roads and infrastructure.
Dorset Strategic Partnership chairman Simon Raines said: "We are all excited
about the Olympic games coming to Weymouth and Portland, it gives us the opportunity
to cooperate in ways we have never done before.
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| BRAND: The Team Dorset logo |
"It's what we do collectively that is going to make it happen, the opportunity
is in our hands."
Weymouth and Portland National Sailing Academy's director of development John
Tweed added: "We need to maximise the opportunity that we have in 2012, it is
the only time in our lifetimes the Olympics is likely to come to the UK.
"The sailing itself is not just about the top end of the sport, we want to
enthuse and inspire young people to choose sport and increase participation
in our sport."
Chief executive of Active Dorset Strategic Sports Partnership Fiachra O'Mathuna
said that it was important the focus of the games and its legacy stayed on sport.
He said: "There are many projects that are already happening and today is really
just the official start and the launch of this brand.
"We have to keep sport at the centre of the agenda, we think there is huge
potential for people at a local level, not just the elite, to get involved.
"We hope that from today there will be an interest from businesses and the
commercial sector that would not have known how to get involved."
Guests at the launch were asked to sign a pledge to play their part in creating
a Olympic legacy for Dorset.
Organisations interested in supporting Team Dorset can fill in a form available
through either the Echo's website, www.dorsetecho.co.uk,
at www.dorsetforyou.com
or www.weymouth.gov.uk
You will then receive an email explaining how you can use the Team Dorset logo.
