The winner of this year’s series of The Voice will release their debut single on the night of the final in a bid to cash in on the show’s success with a hit.
The BBC talent show has come up short in the past in its bid to match the success of acts created by The X Factor, who traditionally release a single immediately after the show ends.
Leanne Mitchell, who won the first series of The Voice, flopped when her debut single did not reach the top 40 and her album missed out on the top 100.
The winning track, which will be available from midnight on April 4, is a cover of Lost Stars, which was originally by Maroon 5 singer Adam Levine.
All four finalists – favourite Stevie McCrorie, Lucy O’Byrne, Sasha Simone and Emmanuel Nwamadi – will record a version of the track in the run-up to the show’s finale.
Executive producer Moira Ross said: “Having a track released on the night of the final adds even more excitement to the live show. I’m sure viewers will love the track – all four of our finalists are incredible singers and have made their own mark on it with four very different interpretations.”
Will.i.am, one of the show’s judges, has previously criticised the programme for not having a record ready for release within days of the winner being announced.
Proceeds from the single go to the BBC’s Performing Arts Fund.
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