A NEW app piloted by a Dorset online food delivery company is for the first time letting customers follow its meat from field to fork.

Goldhill Organics, based in Child Okeford, has become the first to offer customers detailed information about the provenance and sustainability of its meat through an innovative new active food traceability software application.

Goldhill, and its supplier Blackmore Vale Butchery, are the first meat retailer and independent butcher to use the Followthisfood traceability software in the UK.

Online shoppers who want to know the exact provenance of their food can now trace their meat from field to fork by going online or using their smartphone to scan the Followthisfood label on the individual pack of meat, which shows them precisely where the meat comes from, when it was produced, who produced it and how it was processed along the way.

Nick Somper, co-founder of Goldhill Organics, said: “Providing high-quality, local produce from small producers in a highly transparent way is the very essence of what Goldhill does and Followthisfood really reinforces that very strong commitment.

“Buying locally sourced, quality meat from small, local farms that use traditional animal husbandry and welfare methods is hugely important to our customers and Followthisfood gives them fantastic engagement with our producer farms.

“We have all read about misleading labelling and the use of fictional farm brands so Followthisfood provides our customers with the trust and confidence that the food they are buying is exactly what it claims to be.”

Goldhill has introduced this meat traceability software across its’ whole grass-fed meat and meat box range as part of its commitment to providing high-quality, local produce in a completely transparent way.

The new Followthisfood software application allows Goldhill’s customers to discover more about the small local farms and independent butcher that work closely together to provide top-quality grass-fed meat.

The software application has been developed by Agrantec, the Bristol-based food supply chain management systems specialist, in association with Blackmore Vale Butchery, Goldhill’s grass-fed meat provider.

Goldhill Organics was founded by Jane and Nick Somper in 2013. For more information visit goldhillorganics.co.uk