HOLIDAYMAKERS at one of Dorset’s largest holiday park operators have raised more than £57,000 for the Jurassic Coast Trust.

The overwhelming amount of money has been raised since 2008 and aims to help people look after England's natural World Heritage Site, the Jurassic Coast.

West Dorset Leisure Holidays’ customers can make a small optional donation of £1 or less when booking their stay at one of the company’s five parks. This has accumulated over the last nine years to more than £57,000, providing critical funding to look after the Jurassic Coast.

Last year was particularly successful with customers raising more than £7,000 in donations across Highlands End, Golden Cap, Graston Copse, Larkfield and Sandyholme Holiday Parks.

As the Jurassic Coast Trust looks to take on a greater role in management of the World Heritage Site later in 2017, securing support from local businesses is more important than ever.

The Trust is launching a new tier of business membership this year entitled, Lead Business Partners, of which West Dorset Leisure Holidays are a founding member.

Lead Business Partners are those companies who contribute £3,000 or more annually to help the Trust look after the coast, educate people about its stories, recruit and train volunteers, and publicise safety messages.

Martin Cox from West Dorset Leisure Holidays said: “It is great to be able to contribute to the Jurassic Coast Trust, and we are proud to have passed the £50,000 fundraising mark.

"We are very lucky to live in west Dorset and for our visitors to be able to give something back to the local area is an added benefit for all of us."

Sam Rose, chief executive designate for the Jurassic Coast Trust added: “We are delighted to have the support of West Dorset Leisure Holidays. Martin and his fantastic team are an exemplar to all local businesses about how to help give back to our very special local environment.

"We congratulate them on reaching this milestone, and look forward to working with them and our other business partners for many years to come.”

To find out more contact Guy Kerr from the Jurassic Coast Trust at or on call 07766112724.