Be 'Bike Smart' if you're using two wheels.
That's the message from road safety charity Brake which is releasing stark statistics today showing that more than a third of all deaths and serious injuries on the region's roads last year were bike riders.
Road Safety Week runs from today to Sunday, November 25.
Cyclists and motorcyclists account for nearly four in 10 of all deaths and serious injuries on British roads, a total of 9,740 in 2017, or an average of one bike death or serious injury every hour. Bike deaths also make up more than a quarter of all British road deaths, with a total of 101 cyclist deaths and 349 motorcyclist deaths in 2017.
Joshua Harris, director of campaigns at Brake, said: “Every hour, a cyclist or motorcyclist is killed or seriously injured on a British road – each a tragedy that will devastate innumerable lives. Raising awareness across the South West about the safety of those on two wheels, who face much higher risk of death and serious injury than those in cars, is absolutely vital. We support the Government’s announcement of a review of the Highway Code to help keep cyclists safe and its stated focus on motorcyclists in the forthcoming road safety action plan."
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