Discarded dinghies and lilos left on Studland Beach have been transformed into designer luggage, thanks to an innovative conservation initiative.

The National Trust teamed up with online luggage manufacturer Wyatt & Jack on the project, which will see the goods sold at the Knoll Beach shop, close to where the original items were first dumped.

Now they will help raise funds to protect Studland Bay instead of adding to more than 1.2 million tonnes of plastics dumped into UK landfill sites each year, National Trust bosses say.

The scheme was the brainchild of National Trust Beach Ranger Mollie Gadd who contacted Wyatt & Jack, which is based on the Isle of Wight, to get the ball rolling.

Mollie was inspired to act after seeing families blowing up brand new inflatables on arrival at Studland, only to find the same toys discarded on the beach when they left hours later.

"They are not designed to be, but they end up as one giant piece of single use plastic,” she said.

"A single use coffee cup is bad, but a single use inflatable is awful."

Wyatt & Jack specialise in taking inflatables and turning them into bags, and now a selection has gone on sale at Knoll Beach's National Trust shop.

The Studland selection is special, says the National Trust, because every item began as rubbish collected nearby by beach rangers. This is the first time Wyatt and Jack has been able to send waste items full circle for sale where they originated.

They range from small zipped pouch bags for £16 to tote bags priced at £28-£50 and large fully waterproof rucksacks at £70.

A National Trust spokesman said: "With bright colours and fun designs, each item proudly displays its origins by incorporating elements like dinghy rowlocks and inflation valves, while the shop display highlights their unique story.

"All profits from their sale will be used to support the work of the National Trust — just like everything else sold by trust shops.

"Around 50 inflatables were reused in this way after the scheme began in August, and Mollie hopes many more will follow in years to come."

"The scheme is just one of the ways the National Trust is fighting back against litter at Studland Bay, a popular spot for family beach days in summer as well as a national nature reserve."