The Cerne Giant’s famous asset is covered up with a flower in a stunt thought to promote International Women’s Day.

The Dorset landmark’s latest (unofficial) makeover saw it adorned with petals and leaves yesterday so it resembled a flower. Notes were left at local businesses explaining the addition was made to mark International Women’s Day. The event, celebrated on March 8 every year, is the focal point in the movement for women’s rights. It has been reported that the notes explained the act was an “invitation for unity” between men and women.

It is not the first time the 180ft-tall chalk giant has been given a makeover. It the past it has has sported a giant grass moustache to promoter Movember, worn a red nose to mark Comic Relief, worn a condom to promote sexual health, and been accompanied by Homer Simpson to promote a Simpsons movie.