IT'S all aboard for litter free as a bus operator throws its weight behind an environmental initiative.

Morebus has teamed up with Litter-free Purbeck to encourage more people to dispose of their rubbish properly.

A campaign has been running in a bid to reduce litter along the coast as well as in urban and rural areas.

Morebus vehicles will be decorated with stickers to raise awareness of the campaign, plus there will be litter bins on-board the 40 and 50 Purbeck Breezers so passengers can dispose of their rubbish properly.

Managing director Andrew Wickham said: “If we all work together, we really can make a difference. We’re looking forward to a cleaner and even more beautiful Purbeck over the coming months.”

Litter-free Purbeck volunteer Bridget Mayes said: “It’s so easy for plastic waste of all kinds - large, small, micro-sized - to enter the sea from our beautiful peninsula, when with minimal effort we can keep our environment litter-free and lovely for everyone - humans and animals.

"Thanks to TV programmes by Sir David Attenborough and Hugh Fearnley-Whittingstall, and to hundreds of community litter campaigns around the country, more and more of us are realising how important it is to dispose of our rubbish in the right way and to leave nothing but footprints.”

Cllr Caroline Finch, chairman of the Tourism Committee on Swanage Town Council, added: “Each year, the wider Purbeck area receives over 3.5 million day visitors and there are approaching 2.5 million overnight stays spent here. Morebus and Litter-free Purbeck have come up with a bright and positive way to encourage us all to put their rubbish in a bin or take it home if there is no bin or if the bins are full. It’s responsible travel in action.”