A POPULAR high-street store will return to the Nyetimber Dorset Seafood Festival as the ‘sole’ clothes retailer for this year’s event.

Weird Fish, which has a store on St Mary Street in Weymouth, has once again signed up to sponsor the festival, which will be taking place over the weekend of July 13 and 14.

Sponsoring for the tenth time in a row, Weird Fish is the only clothing brand sponsoring the highly anticipated event.

Thousands are expected to return to Weymouth Harbour to enjoy the weekend’s activities.

The festival is a celebration of seafood whilst aiming to encourage sustainable consumption of culinary delights from the ocean.

Weird Fish says this focus on sustainability is in keeping with its current campaign, ‘The Only Way is Ethics,’ which sees the clothing brand focusing on swimming towards a better future. Its ethical policy has been revamped and sustainable fabrics, including Tencel, Bamboo and Linen, have been introduced to its offering.

John Stockton, managing director of Weird Fish, said: "We are very excited to return as one of the main sponsors and love supporting an event that encourages a better understanding of the seafood available from our shores.

"We don’t claim to be a completely sustainable brand from top to tail yet – but we are making little steps on the way to improve and hope to do more in the future."

Weird Fish will be showcasing a wide selection from its summer range in its pop-up shop at the festival

Mr Stockton added: "This was the first ever event Weird Fish signed up to do and so we have a real affinity with this festival, which continues to get bigger and better each year."

The Nyetimber Dorset Seafood Festival raises funds for the Fishermen's Mission, the vital port of call for fishermen and their families, and the event will showcase live cooking demonstrations, Nyetimber sparkling wine and advice from journalist Suzy Atkins on what seafood to enjoy a glass with.