A BUSINESS with its own brand of prams has relocated after closing its separate shop and warehouse.

Baby Birds recently closed its shop in Dorchester and warehouse at Crossways in order to relocate to larger premises at Link Park, Chickerell.

It sells the Roma pram range created by director Emma Charlesworth as well as other leading brands of prams, pushchairs, accessories and dolls’ prams.

Baby Birds was set up in 1993 when founder Emma Charlesworth was pregnant with her first daughter, Molly.

She said said: “I just knew exactly what mums, needed from a pram, which meant that when I was working directly with the manufacturers in China in 2015 I knew just what was needed. It has always been my dream to design, manufacture, ship and sell my range of prams.

“Together with my suppliers we literally built the prams with scraps of fabric, sketches, mood boards and accessories, the manufacturers made me a sample and from there the first Roma pram was born in 2016. The name Roma came from my mother Roma Pye who has been very influential in the growth of the business and has inspired my creative ambition to grow the family business.

“I am delighted that my daughter Molly now works with me and looks after the sales and marketing side of the business. We strive to provide our customers with excellent service at such a happy and exciting time in their lives. I was very lucky to work with Mickey Jones of DJ Property who gave me honest genuine support and advice when we were deciding where and how to expand the business. We are very happy at our Link Park Unit; it suits our business perfectly and is very accessible for our customers who want to see our ranges. We, are very excited about our new range of super sequined dolls prams, exclusively designed in China.”

Amy Childs, the TOWIE celebrity who has more than 6,000 Instagram followers, endorses her own Amy Childs Collection of Roma designs and promotes the range at trade fairs and online. Baby Birds also stock brands such as Silver Cross, iCandy, Roma, Venicci, UPPAbaby, Quinny, Mutsy, and Mamas & Papas.

Mickey Jones, chief executive of DJ Property, said: “I am delighted that Emma and the Baby Birds business have decided to expand their business into Link Park. Link Park is getting busier by the day and the Baby Birds business is just the sort of global business that benefits from being based in a purpose-built unit adjacent to other leading brands.

“Emma is very ambitious, and I admire her determination and eagerness to succeed. The business is now expanding into dolls prams and accessories which can be purchased online in addition to the adult range of prams, pushchairs and accessories.”