WEST Bay was among the ‘iconic sites' along the coast selected by campaigners to stage a protest.

People gathered on the beach to highlight their push for online giant Amazon to allow workers to set up a union, and to let employees know they can raise any issues.

Action on Amazon campaigners said they wanted to spread the word so staff at the global firm can speak out on alleged poor treatment if they need to, as calls grow for a ‘new deal’ for the workers.

Unite the Union has begun a digital Facebook advertising campaign to ‘ensure Amazon workers know that they can confidentially raise issues of concern free from reprisals’.

Amazon has a ‘fulfilment’ (distribution) centre in East Parley, near Bournemouth - part of a huge network of warehouse space across the country.

The Action on Amazon campaigners believe that the firm strongly resists attempts by workers to gain a collective voice of their own.

Sharon Graham, executive officer at Unite, said: “Calls are growing for a new deal for Amazon workers.

“Action on Amazon campaigners were at iconic locations in Dorset to spread the word that Amazon workers in Bournemouth can contact us confidentially by calling Unite’s hotline. This corporate giant has made billions off the backs of workers. Amazon resists any attempts by workers to gain a collective voice of their own. It is now time that workers have a voice.”

The News has attempted to contact Amazon for a comment on the protest and the claims made.