Could I appeal to all brand makers to make a New Year Resolution that they will stop labelling every new device or service as “smart”.
In many cases it’s just not true. It is oxymoronic to describe them as “smart”. My bete noire being stretches of motorways which lack hard shoulders and declared as “smart”.
I steer clear of anything described as such.
As we are blessed with an excellent versatile language can copy writers pick up a dictionary and start inventing better descriptions of whatever their clients are trying to sell.
Ron Kirby
Dorchester
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel