Could I appeal to all brand makers to make a New Year Resolution that they will stop labelling every new device or service as “smart”.

In many cases it’s just not true. It is oxymoronic to describe them as “smart”. My bete noire being stretches of motorways which lack hard shoulders and declared as “smart”.

I steer clear of anything described as such.

As we are blessed with an excellent versatile language can copy writers pick up a dictionary and start inventing better descriptions of whatever their clients are trying to sell.

Ron Kirby