DORSET brand Clipper Teas is launching a major marketing push to a potential 12million people after becoming the UK’s sixth biggest tea brand.

The Beaminster-based business is running a campaign throughout 2022 to highlight its taste and ethical credentials.

It said the Make It Better campaign would involve visuals and advertising in print, social and digital, with a reach of 12.1m.

It will also run an influencer campaign on social media, with activity planned throughout the year.

Bryan Martins, Clipper Teas’ marketing and category director at parent company Ecotone UK, said: “Clipper is one of the fastest-growing tea brands in the category, now growing at 20 per cent versus two years ago in a declining category (minus two per cent).

Dorset Echo: Clipper Teas has launched a major marketing campaign

“We are looking to continue that momentum with our Make it Better campaign which spotlights our great tasting and ethical teas.

“At Clipper Teas, creating great tasting, responsibly made tea is at the heart of everything we do. That’s why we source our leaves from organic and Fairtrade tea estates, based in regions known to produce the finest leaves, and our expert blenders, Dan and James, take care in blending the leaves.

“We’re proud to be acknowledged for our great taste but, this year, we want to invite even more consumers to ‘Make it Better’ by switching to a delicious Clipper cuppa.”

Clipper became the UK’s sixth biggest tea brand and the fastest-growing black tea brand last year. It is also the world’s largest Fairtrade tea, supporting 114,000 producers around the world.

Its factory in Beaminster produces more than a billion teabags a year, which are sold in more than 50 countries.

It has won more than 60 Great Taste Awards in the past 20 years and has the highest rate of repeat business among organic and Fairtrade tea brands.

In 2018, it became the first tea company to make its heat-sealed teabags unbleached, non-genetically modified and fully biodegradable. It helped write the Fairtrade standards nearly 30 years ago and has been accredited by B Corp – an internationally recognised standard for environmental and social performance – since 2019.

Clipper’s creative agency, Pablo, developed the brand’s new marketing strategy in collaboration with Wavemaker, which booked the adverts, and Finn supporting on social media.