A TEA firm from west Dorset is causing a stir on the small screen.

Beaminster-based Clipper Teas has debuted its first ever TV advert championing its ‘Make it Better’ positioning.

The 20 second advert which will be airing on ITV and Channel 4 until September 30 tells the story of Clipper as a renowned sustainable tea pioneer, showcasing its blend of teas, which have scooped over 68 Great Taste Awards in the last five years.

The production blends illustration with kinetic text, calling on Britain’s tea drinkers to make tea the best way, with the finest organic and 100% natural ingredients, brewed in an unbleached, plastic-free tea bag – the Clipper way.

Through hyper-targeted TV and video on demand the advert will air to more than 2.1 million viewers.

Bryan Martins, Clipper Teas marketing and category director at Ecotone UK, said: “Through our new TV advert, we’re bringing to life everything our brand stands for in a joyfully vibrant way.

“The illustrated art direction puts our award-winning, quality blends and unrivalled flavour, centre stage. It’s the perfect crescendo to our Make it Better campaign this year.”

Clipper Teas is one of the fastest growing tea brands in the UK tea market, now growing at 20 per cent in a previously declining category.