AN OUTRAGED mum has criticised a town centre store for its display of "puerile, offensive and downright disgusting" T-shirts.

Julie Samoeulle has complained about T-shirts featuring slogans in the window of the Shirt Shack clothing store in Weymouth town centre.

She said the sexual innuendo on the T-shirts was inappropriate in a family shopping area.

Mum-of-two Mrs Samoeulle, 36, of Portland, said: "It's really overt.

"We're all used to sly sexual innuendo on birthday cards but it's really clear what they are talking about.

"I find it offensive. These T-shirts are puerile, offensive and downright disgusting."

"They should be sold inside the shop in a corner with a warning next to them."

Radipole Primary School governor Mrs Samouelle said her five-year-old daughter, who is just learning to read, has asked her what the T-shirts mean.

She added: "My daughter is just starting to sound words out and I was put in the position of having to explain graphic things to a five-year-old.

"We're a tourist town and this isn't how I want Weymouth to be portrayed.

"We are supposedly preparing to have the eyes of the world upon us.

"Is this what the Olympic sailing teams of the world will be faced with?"

Mrs Samouelle sent a letter of complaint to Weymouth and Portland Borough Council about the Coburg Place shop.

The shop is in the former WH Smith shop, near the King's statue on the seafront.

Mike Freeman, director of the Shirt Shack, said the shop sells hundreds of the comedy T-shirts a week.

He added: "Both of our windows have parental advisory signs on. We don't have anything particularly offensive in the shop window.

"We put the T-shirts in the window because they sell well and because people shop with their feet.

"It's a sales technique. If every shop had corporate branding then it would be quite a boring place.

"It's unfortunate that some people find them offensive.

"It's a grey area that some people find funny and others find offensive.

"We're at the end of town where you're not going to see big companies coming in.

"Weymouth is a seaside resort that thrives on these things. It's nothing different to what you would see in Newquay or Torquay."

Mr Freeman said he received a complaint about one of the T-shirts in July and police officers requested he remove it. He has received no complaints since.