I'M A Celebrity Get Me Out Of Here - the local website - has proved such a hit for a Poole marketing firm that fans crashed its server.
Total Design & Marketing at Penn Hill was bombarded with more than 30,000 visitors a day just a week after launching the website for fans of the reality TV show.
It was "so busy our server actually went down for a short while," said Total Design & Marketing proprietor Thomas Faull.
The site features highlights, celebrity profiles, video clips and a photo gallery - http://im-a-celebrity-get-me-out-of-here.co.uk.
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