YOU might have to squint quite hard to recognise this Dorset singer, who has starred in one of the most watched shows on the small screen this year.

It's a young James McVey, of I'm a Celebrity...Get Me Out of Here fame, who is in the band The Vamps and hails from just down the road in Poole.

This photo was taken in February 2009 when James was supporting X Factor finalist Diana Vickers at a concert in Windsor.

How things change! James is currently ruling the roost in the I'm A Celeb camp as the new camp leader.