Holly Willoughby blew away ITV viewers in this stunning purple sparkly dress on Dancing On Ice.

The ITV presenter proved once again that she is the queen of chic and glamorous fashion.

She also showed off her shorter blonde hair, which was a hit with fans. 

The Dancing On Ice presenter, 40, shared the gorgeous look on her Instagram on Sunday, January 23.

Holly captioned the photo: “Tonight on @dancingonice 5 new celebrities take to the ice… see you on @ itv at 6:30… back with my @schofe … #hwstyle dress by @sol_angelann jewellery by @stephenwebsterjewellery shoes by @stuartweitzman.”

Fans could not get enough of the dress with the post racking up nearly 17,000 likes in under an hour. 

One user said: "Liking the shorter bobbed haircut Holly! Suits you!"

While another fan wrote: "Stunning goddess."

Where can I buy Holly's dress?

Holly's dress was designed by Irena Soprano for Sol Angelann.

The designer has worked with celebrities such as Beyonce, Lady Gaga and Mariah Carey. 

The dress was accessorised with Stephen Webster jewellery and shoes by Stuart Weitzman. 

Dancing On Ice airs on Sunday evenings at 6.30pm on ITV.