DORCHESTER Town have missed out on a key target in the player market, according to boss Robbie Herrera.

The Magpies were in “advanced talks” with the winger, who has National League experience.

Despite offering an attractive deal, Dorchester have been turned down with the player unwilling to ply his trade in the Southern League.

Speaking to Echosport, Herrera admitted his frustration after weeks of hard work to get the move done.

He said: “It’s not ideal, but we’ve got to move on.

“We thought we’d done a deal and got it over the line. We’d spoken to the agent, the player and we put a good package to him.

READ MORE: Dorchester in 'advanced talks' with attacking player

“All of a sudden, after about three weeks of negotiations, it’s broken down – not ideal.

“He didn’t want to drop down, but the lad’s not played over the last year.

“For him it would be regular game time, getting his name back out there and if he’s doing well and making a name for himself we’ll sing it from the rooftops and try and get him moved back on.

“That’s how we tried to sell it but he decided after three weeks that he didn’t want to drop down.

“You’ve always got bits on the backburner but I’d thought we’d done it.

“For the club, it would’ve been a great signing and a statement of intent of what we’re trying to do.

“But you move on, target other bodies and see what’s out there.

“A lot of lads’ contracts have finished and they’re fair game. We’ll see.”