WEYMOUTH have announced sleep specialists Dormeo as their official home shirt sponsor for the 2021/22 season.
Dormeo succeeds The Pet Experience, whose logo adorned the claret and blue strip on Weymouth’s return to the National League last campaign.
Dormeo are working with Premier League side Brentford and have previously teamed up with League One outfit Wycombe Wanderers.
Mike Pitt, managing director at Dormeo UK, told Echosport the partnership is as much of developmental as well as commercial benefit.
He said: “This is our third toe in the water with a football club. As a business we get some commercial benefit but it’s also about putting back into the clubs.
“That’s a big thing for us. How can our products improve the players’ performance on the pitch.
“In previous deals we’ve managed to get our products to the players.
“So far it’s been non-scientific but one of the partnerships we have we’re hoping to move more scientific.
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"Wearing devices to show how long, how well they’ve slept while sleeping on the product.
“What that will tell us is: Is our product as good as we think it is? But then, how do we improve the product further?”
Pitt’s colleague, Philip Lawlor, added that community aspect at Weymouth was particularly attractive in the deal.
He said: “We’re all about community and giving back. We can do that with a team like Weymouth where a company like Dormeo with national recognition can make an impact on the team, staff, players and fans.
“When you put all that together it can create a catalyst for progression. Weymouth are an exciting team, they’ve done a lot in the last three years.”
The Dormeo duo were present at the club’s kit launch today, and were impressed with the results.
Pitt added: “I love it on the shirt, it looks really well. It’s a proper standout on the keeper’s jersey, there’s no hiding from that, it’s very bright!”
Mark Palmer, Terras’ non-executive director, said: “We’re delighted to have Dormeo, the world’s fastest-growing sleep brand, on board as a lead partner.
“This is a significant addition to The Terras’ commercial family and to partner with an organisation of Dormeo’s stature is testament to the outstanding platform we are developing at the club.
“These are exciting times, as we aim to establish ourselves as a club in the National League, we are also creating an environment for our partners to thrive in a challenging commercial landscape and we very much look forward to a mutually beneficial relationship with Dormeo.
“I’ve worked with the guys previously at Wycombe and Brentford and I sincerely thought the brand can help the club in terms of the kudos of the brand, the company, they’re market leaders in what they do.
“I know we’re not at that stage at the moment, but the whole sleep technology bit I’d like to try and get into that area as well.
“It can be beneficial for both parties and it’s great to have them on board.”
In addition to supporting the first team in their top-flight National League campaign, there will also be opportunities throughout the season for Weymouth fans to enjoy the benefits of Dormeo’s leading sleep technology.
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