A POUNDBURY firm is showing its support for The Woodland Trust.

Dorset Cereals has designed a brand new pack for its Perfectly Balanced Muesli which will go on sale exclusively at Waitrose, and three pence from each pack sold will go to the charity.

The company has also pledged to plant 16,000 trees for the Woodland Trust by the end of the year.

Head of marketing Mandy Cooper said: “We are thrilled to be working with Waitrose on this special edition pack.

“They, like us, are big supporters of the Woodland Trust and together we want to raise as much money and awareness as possible for tree planting across the UK.”