Dorset Cereals in line for £50m sale, according to reports

Dorset Cereals in line for £50m sale, according to reports

Dorset Cereals in line for £50m sale, according to reports

First published in News

THREE of the biggest names in breakfasts are said to be competing to buy privately owned Dorset Cereals.

Jordans, Kellogg and Weetabix are all interested in buying the Dorchester-based company, according to reports, which puts its value at more than £50million.

Dorset Cereals is owned by Wellness Foods, which also owns Rose Honey.

A statement from the company said: “Dorset Cereals has been producing award winning breakfast cereals for many years and, according to the latest Kantar World panel market data to January 5 2014, has seen the fastest growth in the number of buyers of any major brand in the cereal category.

“In the past year over two million households have bought the brand – not bad for a tiny little company from Dorset!

“As a consequence of our success our owners Wellness Foods have had interest from a number of companies. This is a confidential process and no decision has yet been made as to whether a sale will take place.”

It said it was “business as usual” for the company’s team at Poundbury, whose muesli, granola and porridge are exported to 70 countries.

Comments (9)

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7:57pm Wed 2 Apr 14

IDONTKNOWIFITISTRRUE says...

This is old news - it was announced in The Telegraph last November!
This is old news - it was announced in The Telegraph last November! IDONTKNOWIFITISTRRUE
  • Score: 2

10:46am Thu 3 Apr 14

bargain price says...

Another family business swallowed up by the big names, to cut up and make more money for the rich. One the first thing if a take over is made will be job cuts followed by moving the business abroad. The last thing anyone will worry about will be the worker's who made the business what it has become. I for one hopes it remains a private business and quality comes before money signs in people eyes
Another family business swallowed up by the big names, to cut up and make more money for the rich. One the first thing if a take over is made will be job cuts followed by moving the business abroad. The last thing anyone will worry about will be the worker's who made the business what it has become. I for one hopes it remains a private business and quality comes before money signs in people eyes bargain price
  • Score: 2

10:50am Thu 3 Apr 14

MaidofDorset says...

Another minnow to be swallowed up by the big boys. In five years time the premises will be another block of McCarthy and Stone properties.
Another minnow to be swallowed up by the big boys. In five years time the premises will be another block of McCarthy and Stone properties. MaidofDorset
  • Score: 4

3:45pm Thu 3 Apr 14

JamesYoung says...

MaidofDorset wrote:
Another minnow to be swallowed up by the big boys. In five years time the premises will be another block of McCarthy and Stone properties.
Yup. Sign of the times.
I have little doubt that when Tom Singh dies, New Look will leave the area too.
It's time for radical measures to prevent these things from happening.
[quote][p][bold]MaidofDorset[/bold] wrote: Another minnow to be swallowed up by the big boys. In five years time the premises will be another block of McCarthy and Stone properties.[/p][/quote]Yup. Sign of the times. I have little doubt that when Tom Singh dies, New Look will leave the area too. It's time for radical measures to prevent these things from happening. JamesYoung
  • Score: -1

4:13pm Thu 3 Apr 14

February1948 says...

And no doubt the staff have been fully involved in a consultation process!
And no doubt the staff have been fully involved in a consultation process! February1948
  • Score: 0

10:23pm Thu 3 Apr 14

westbaywonder says...

Kelloggs is king,always has been and always will be,every citizen knows that,if it was not for Kelloggs you would not have cereal.
Kelloggs is king,always has been and always will be,every citizen knows that,if it was not for Kelloggs you would not have cereal. westbaywonder
  • Score: 2

7:42am Fri 4 Apr 14

JamesYoung says...

westbaywonder wrote:
Kelloggs is king,always has been and always will be,every citizen knows that,if it was not for Kelloggs you would not have cereal.
There's an interesting story around the cereal producers and their control over politicians in the post war years, which resulted in 50 years of misleading advice about avoiding saturated fat and instead eating sugar laden breakfast cereals, which are undoubtedly a contributory factor to soaring heart disease, diabetes and cancer....
[quote][p][bold]westbaywonder[/bold] wrote: Kelloggs is king,always has been and always will be,every citizen knows that,if it was not for Kelloggs you would not have cereal.[/p][/quote]There's an interesting story around the cereal producers and their control over politicians in the post war years, which resulted in 50 years of misleading advice about avoiding saturated fat and instead eating sugar laden breakfast cereals, which are undoubtedly a contributory factor to soaring heart disease, diabetes and cancer.... JamesYoung
  • Score: -1

7:58am Fri 4 Apr 14

arlbergbahn says...

So much for ethics and localism. Pity Charlie couldn't step in to prevent the remorseless advance of the mega-corporations.
So much for ethics and localism. Pity Charlie couldn't step in to prevent the remorseless advance of the mega-corporations. arlbergbahn
  • Score: -1

3:56pm Fri 4 Apr 14

westbaywonder says...

arlbergbahn wrote:
So much for ethics and localism. Pity Charlie couldn't step in to prevent the remorseless advance of the mega-corporations.
Why would he?
He is far too busy having tea and cake with Maggie up at Poundbury.
[quote][p][bold]arlbergbahn[/bold] wrote: So much for ethics and localism. Pity Charlie couldn't step in to prevent the remorseless advance of the mega-corporations.[/p][/quote]Why would he? He is far too busy having tea and cake with Maggie up at Poundbury. westbaywonder
  • Score: 1

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