A NATIONAL fundraising trend is taking off in Weymouth this weekend.
Staff at Blondz Hair took on the ice bucket challenge in front of hundreds of people after owner Nikki Walker was nominated by a family member.
And the stunt is all in aid of charity as onlookers and clients are asked to donate money to Macmillan.
Nikki said: “I was nominated by a relative so I just decided to go for it. It was quite refreshing actually.”
Nominees have 24 hours to complete the challenge and they can then nominate someone else to take part.
Nikki chose stylists Angharad Llewellyn-Martin, Lexi Perks and Storm Wallace, who took part this morning, Saturday, August 23.
Storm said: “It did get a lot of attention, which is great because it’s all for charity.
“Although unfortunately I did it in a bikini and then got stuck on the wrong side of the Town Bridge after the challenge, which was quite embarrassing.”
She added: “I swim in the sea a lot so I thought it wouldn’t feel that cold, but it was absolutely freezing.
“At least it got me wide awake and ready to start work.”
The craze began in America and has spread through social media to countries around the world.
Nominees are drenched in ice cold water and a video of them doing the challenge is posted to Facebook.
The stunt is done in aid of the ALS Foundation, which helps sufferers of Motor Neurone Disease, but since coming to Britain, many people have chosen to raise money instead for Macmillan.
Dozens of celebrities have also got in on the act, including Sherlock star Benedict Cumberbatch, Simon Cowell and Cheryl Cole.
Storm said: “I’ve nominated my sisters and cousins who live in Cornwall, so hopefully it will get the trend going down there.”