BUSINESSES from Dorset will be advised on keeping on top of business trends to stay ahead of the game.

The free conference, Superfast Business Conference: EMarketing & Technology Megatrends for 2014 and Beyond, will take place this month on Tuesday, October 21 at Kingston Maurward College.

It will feature two key note speakers – David Lakins from Key Multimedia Ltd and Paul Tansey, MD of Intergage.

Businesses will have an opportunity to assess their own website’s performance and receive guidance on developing it to fit the latest digital trends.

During the session, Mr Lakins will discuss topics including search engine optimisation (SEO), how to maximise user engagement, how to optimise the website for users who access the internet from mobile phones or tablets and also what internet trends to keep an eye out for next year.

Mr Lakins said: “The landscape of the web is changing. Increasing usage of smartphones and apps, along with new design trends such as long scrolling pages, have made it more important than ever that businesses are able to keep their web presence up to date in order to stay relevant and satisfy their customers.”

The event will take place between 9am until 2pm and for more information, visit eventbrite.co.uk