Three dogs are putting their best paws forward to star in a new safety campaign.

The RNLI ran a competition to offer dog owners the chance for their canine companions to be featured in the campaign - and help spread an important message about keeping their pets on a lead.

It comes after coastguards have been called out several times this summer in Dorset to rescue dogs from cliffs.

Last weekend West Bay Coastguards were called out to help find Darcy, a Dachshund from Bridport who had gone missing after walking with her owner on the coast path near Seatown. Thankfully, Darcy hadn't fallen over the cliff, and was found safe and well the following morning. Her owner later spoke out about the importance of keeping dogs on leads close to the cliff edge.

The #RNLITopDog campaign ran at the Royal Cornwall Show, where 294 dogs were photographed. But it was top dogs Dash, Buddy and Louie who were chosen as poster boys, and will be appearing in the campaign on social media channels across the south west throughout the summer.

In June, the three dogs along with their owners visited Port Isaac RNLI lifeboat station to meet the crew and hear their stories of dog rescues.

Simon Hannaford, RNLI community safety officer, added: "When a pet does in get into trouble, often the owners want to try and help them but, by doing so, put themselves into danger. In 2015, 119 dog walkers were rescued around the UK coastline. If you are worried about your dog at all, do not hesitate to call 999 and ask for the Coastguard."

The first campaign picture, featuring Dash, went out across social media on Monday, July 30 and asks dog walkers to ‘take the lead’. The RNLI advises to always keep your dog on a lead when walking close to cliff edges. If they fall, do not go after them.

In the second campaign picture, Buddy will be reminding dog owners to enjoy their time at the coast but to always remember to check the tide times and weather conditions before you set out. When you are out walking with your dog, carry a means of calling for help and keep it protected and attached to you at all times.

Lastly, Louie will be advising dog owners what to do if their dog does get into trouble at the coast. If your dog does swim out too far, do not go after them. Move to a place they can get to safely and call them – most will get back by themselves.