The Westover Group has been appointed by Kia UK to operate a new franchised dealership for the South Korean manufacturer.

Westover will represent Kia across the region, operating a full sales, service and parts facility from the group’s showroom on Wimborne Road East in Ferndown.

As well as representing Kia, the Ferndown dealership will continue to operate as a Peugeot authorised site for servicing and warranty repairs, genuine Peugeot parts and MOTs, on any Peugeot vehicle.

Additionally, Westover will facilitate Peugeot test drives and new model purchases through the Ferndown showroom, should that be a more convenient option.

Paul Dillon, group operations director, said: “Bringing Kia into the Westover fold is a tremendously exciting move for us. Kia is a company that means business.”

The range spans compact cars through to MPVs and SUVs, with four models qualifying for road tax of just £35 per year.

Mr Dillon added: “With Kia in our portfolio and a starting price of just £5,995, Westover can genuinely claim to have something to suit every buyer, from pared-down and practical to high performance.”

“The refurbishment of our Ferndown site allows us to prove our loyalty to the area and means we can honour our commitment to our existing Peugeot customers.

“Nor will there be any change in the team that delivers that service.”

Westover Peugeot continues to provide full sales, service and parts facilities through its flagship premises at Wallisdown Road, Poole and Stony Lane, Christchurch.

For more information about the Westover Group, its new Kia showroom, or about other dealership locations, visit westovergroup.co.uk