A BRIDPORT company has expanded to include a new divison aimed at helping rural businesses.

The Pineapple Group, based at Salway Ash, launched the new arm to exploit opportunities in the countryside economy.

Managing director Andrew Dyke said: "The rural economy is experiencing change at a pace never seen before.

"The uncertainties of the Common Agricultural Policy and the Mid Term Review, a Government attitude that challenges the traditional understanding of rural issues, the effects of political policies and decisions taken far away from the grass roots, are all putting pressure on rural organisations to change and stay dynamic.

"The process of change is far from easy and implementing it successfully makes demands on all involved particularly as it often means the need for additional skills that take individuals out of their comfort zone."

The company was set up in 2000 when the family-run dairy business diversified by converting agriculture buildings into a new business park.

During the conversion it became apparent to the management team that many landowners, farmers and businesses wanted to diversify but were unsure of what course to take.

Pineapple Developments Ltd was set up to provide advice and practical help and within three years was being nominated for national business awards.

Managing director Andrew Dyke said: "The conversion strategy of Pineapple Farm from a dairy unit into a rural business park was carefully structured.

"However the plan was suitably dynamic to be adjusted in the light of experience - very much learning by doing.

"This approach has enabled Pineapple Developments to become a leading provider of rural project management with many successful projects across the UK."

The Pineapple Group includes Pineapple Developments, the Pineapple Business Park, Pineapple Holdings and Pineapple Criterion.

Pineapple Rural will be concentrating on helping organisations implement a planned approach to rural change.

Among other things they will provide the multi-disciplined skills that are required throughout the various stages of the process from initial concept through to delivery and management of an income generating business solution.