Budget-friendly supermarket chain Lidl has begun making a major change in stores across the UK.
Lidl has begun rolling out its new 'Live Well' initiative, in a bid to help shoppers choose healthy products for "both people and the planet".
The supermarket brand said the initiative will align with the Planetary Health Diet that focuses on a plant-rich diet made to promote a healthy and sustainable way of eating.
The Live Well initiative will be rolled out across stores nationwide over the next six months.
The logo to signify Live Well products will be used on over 100 Lidl own-labelled products like fruit and vegetables, wholegrain products, plant-based protein products and more.
@lidlgb Why settle for less when you can go XXL? đź’Ą Fill your basket with bigger packs and even bigger value with our XXL range today! đź›’
♬ original sound - LidlGB
For products to be associated with the Live Well logo, they will need to meet evidence-based nutrition criteria approved by the British National Formulary (BNF).
Live Well products will also need to have at least one authorised health claim as well as align with the Planetary Health Diet.
Recommended Reading
The Lidl products must also meet its nutritional profile, which includes non-HFSS, high in/source of fibre, and low amounts of fats, saturated fats, sugar and salt (green traffic light labels).
Richard Bourns, Lidl GB’s chief commercial officer, said: “As UK supermarkets we must go further if we’re serious about supporting healthier lives whilst also meeting our net-zero commitments”.
“We must broaden our view on health and consider planetary health alongside human health, moving beyond narrow definitions and supporting the wider food system.”
Share