Venues in Dorset are being warned to follow licensing rules during the FIFA World Cup this summer.
Fans are already flocking to pubs, bars, and hotels in Dorset to watch the action in Canada, the United States and Mexico, and with late evening kick-offs hospitality businesses are being urged to pay close attention to their licensing obligations.
Ellis Jones Solicitors, based in Dorchester, has highlighted both the commercial opportunities and regulatory requirements associated with hosting fans during the tournament.
Conor Maher, senior associate solicitor at Ellis Jones, said: "Previous World Cups and European Championships have demonstrated how alcohol consumption, large gatherings and emotionally charged sporting occasions can create challenges for both venue operators and licensing authorities.
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"As a result, businesses may wish to review staffing arrangements, capacity limits, security measures, drug policies and existing licensing conditions to ensure they remain suitable for the demands of tournament trading."
New Government regulations under the Licensing Act 2003 allow qualifying venues to extend alcohol service to 2am for England or Scotland knockout matches that begin between 5pm and 10pm.
However, group stage matches are not included in the extension, and games outside the specified hours will still require a Temporary Event Notice (TEN) or must adhere to standard closing times.
Mr Maher said: "Operators seeking to trade beyond the scope of their existing permissions should, again, consider whether a TEN or other authorisation is required.
"For many businesses, the 2026 World Cup represents an opportunity to attract new customers and generate valuable revenue.
"However, the tournament also serves as a reminder that successful hospitality operations require careful planning, particularly where licensing compliance and public safety are concerned.
"With several weeks of football still to play, hospitality operators will no doubt be hoping that the tournament delivers both memorable sporting moments and a much-needed boost in trade for an underappreciated yet vital sector."
Mr Maher, who is ranked in the latest editions of both the Chambers & Partners UK Guide and Legal 500 for litigation, also stressed that extended trading hours do not override other obligations under the Licensing Act 2003.
The act’s four core objectives remain in force: the prevention of crime and disorder, public safety, prevention of public nuisance, and the protection of children from harm.
The knockout stages begin on June 29, with the final set for July 19.
Ellis Jones has also advised employers to be flexible with staff hours due to the expected late finishes, reflecting the time difference between the UK and US, Canada and Mexico.
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